Welcome to Visit Mendocino County Inc.'s new website.

Visit Mendocino County, Inc. (“VMC”) is a collaboration of the Mendocino County Promotional Alliance (“MCPA”) and the Mendocino County Lodging Association (“MCLA”). Each group will have equal representation on the ten (10) member VMC Board of Directors.

Both MCPA and MCLA have delegated their marketing and administrative responsibilities for the promotion of Mendocino County to Visit Mendocino County Inc. This delegation includes providing funding and authorization to hire staff and contractors necessary to fulfill the broad goals of the Mission. This mission encompasses public relations, traditional marketing, direct and group sales, trade shows, media relations and whatever else is necessary at the discretion of the VMC to accomplish its responsibilities.